Wednesday, 17 Feb 10

SheJumps teams with Under Solen Media!

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This winter, SheJumps teamed with Under Solen Media to help market our mission in the social networking world. In a nutshell, Under Solen "connects brands, causes and adventurers. You have the story. We amplify it." It's a perfect partnership, being that one of our goals is to create a network of active women worldwide!! Under Solen is run by Emily Nuchols, Anna Brones, and our own board member, Liz Cunningham. Recently Under Solen re-launched a new website and added Liz to the team. We want to introduce Under Solen and Liz to our team:

The following excerpt is an update from Emily and was posted on the Under Solen site.

Liz emailed me not long after Anna and I launched Under Solen. First off, she wanted me to join SheJumps.org — a fabulous cause working to empower women and get them outdoors. Second off, she wanted to work with us. It’s not every day you get an invitation like that. A few months later and we’re even more excited about what SheJumps is up to and we’re psyched to have Liz running with us!

Here’s what Ms. Cunningham has to say about the team: “Under Solen is a team of interactive media saavy women who passionately support and have a deep understanding of the outdoor community’s brands and causes. We’re here to fill a niche, to supplement traditional PR and marketing and give the community a proven new media powerhouse.

The Under Solen team specializes in structuring social marketing and new media campaigns to harness the power of Web 2.0 and word-of-mouth branding, and was named the #4 top influencer at the Winter Outdoor Retailer Market in January.

“The Internet and new media have changed the way companies, organizations and individuals brand themselves, and so much of marketing is about connecting with a message or a cause. We’re providing the tools to bring these people together to push these messages out in the most interactive, dynamic way possible,” Anna said.

Along with Liz, we are pumped to have added a visual team with Allie Bombach, of Red Reel Video Media and Rachel Meyer of RM Photo. And because tend to be rather obsessed with human-powered transportation (especially involving bicycles), we’ve even thrown Jude Kirstein of Epic Wheel Works, a custom bicycle wheel-builder, into the mix. Stay tuned for some awesome projects from these ladies! And hit the team page to learn more about them!

If you haven’t figured it out yet, this isn’t business as usual. We have the passion and energy to do things differently — that could mean helping a team of National Geographic explorers live-blog from the Amazon or hitting the trail for a muddy run when we need some time to make your media strategy perfect. It’s about aligning brands with the adventurers that inspire their customers to explore, and the causes that motivate them to act. We’re all about people who are passionate about their cause. The people who are ready to walk, the walk — be they brands, advocates or adventurers.

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